RHINESTONE ROAM
In developmentA Western-inspired brand and phone-case collection, connected to a repeatable catalog and marketing workflow.
Self-initiated brand and commerce project
The project
Produced an identity system, an 18-design phone-case catalog, product mockups, and catalog-to-listing tooling.
Our contribution
Context
Self-initiated brand and commerce project
In development / 2026Inside the project
RHINESTONE ROAM combines Western motifs, desert color, and a small identity system across a phone-case collection. The work extends from a wordmark and seal to artwork, mockups, and campaign assets.
The collection explores several visual families while keeping a shared palette and recognizable presentation.
Inside the project
Each design has a source file, product presentation, and a structured catalog record. That record connects creative work to listing preparation and marketing material.
The supporting tooling validates file specifications and prepares consistent outputs, making the operational side part of the design process.
Project notes & credits
Brand direction: Everest Egenhofer.
Original digital design and production with AI-assisted workflows.
Digital product mockups and assets from brand and catalog development.
An internal operating system for plans, agents, decisions, and the work between them.
Digital productsA Mac workspace shaped by a spoken command, from window arrangements to saved setups.